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Apple Award Winner — Loona
Day 1 retention +5% — The Coach
$15B cashback — T-Bank
Staff/Senior Product Designer · 12+ yrs exp · Fintech · Consumer · Health · SaaS
Apple and Google Awards
I played a significant role in the redesign of the Loóna app in 2020, which won the Apple Design Award in 2021 after our collaboration and was recognized by Google as the Best App of the Year in 2020.
7 years in consumer field, 4 years scaling fintech.
Startups A–B impact with 2M users, +5% conversion.
Leading all Loyalty at T-Bank with 55M users, +8% cashback.
Selected Projects
The largest private bank in the CIS with 55 million customers
Fintech · B2B2C · Banking
— led a team of three product designers in the Loyalty department, delivering over $15 billion in cashback and boosting conversion by 6%.
— in this case study, I share how we redesigned cashback offers using behavioral data and A/B experiments to increase CTR by 1.6%.
— in this case study, I share how we redesigned cashback offers using behavioral data and A/B experiments to increase CTR by 1.6%.
Industry
Role
Staff Product Designer
Scope
Web · PWA · iOS · Android
T-Bank (ex.Tinkoff)
Website
AI-driven platform for freelancers to manage work and payments.
SaaS · B2B2C · Finance tools
Industry
Role
Staff Product Designer
Scope
Web · Design Systems
Indy
— reimagined core invoicing, proposal, and contract flows, improving invoice submissions by 16% and MAU by 3%.
— drove the development of a new design system using WCAG standards, reducing engineering time by 10%.
— drove the development of a new design system using WCAG standards, reducing engineering time by 10%.
Website
Award-winning sleep app blending soothing interaction and design excellence.
Industry
0→1 · iOS · Android · Interaction
Scope
Role
Sr. Product Designer
Website
Startup · Consumer · Health tech
Loona
— at the MVP stage, I defined the visual language for the global launch — later recognized with an Apple Design Award.
— in the case study, I transformed the founder’s vision into a refined global product by shaping strategy, concept, interaction, and UI, and guiding implementation.
— in the case study, I transformed the founder’s vision into a refined global product by shaping strategy, concept, interaction, and UI, and guiding implementation.
The #1 personalized health and habit app for men.
Startup · Consumer · Health tech
Website
Product Design Lead
Role
Scope
iOS · Android · Design Systems
The Coach
Industry
— led the end-to-end design process, from user research to A/B experiments, across dozens of interviews and tests.
— in the case study, I introduced a design-thinking approach for the Program page redesign, increasing Day-1 retention from 7% to 12%.
— in the case study, I introduced a design-thinking approach for the Program page redesign, increasing Day-1 retention from 7% to 12%.
Sport Investing
B2C · Web3 · DeFi
Website
Creative Director, Designer
Role
Scope
Web · Branding · Design Systems
Industry
A Web3 trading platform monetizing the popularity of sports clubs and athletes.
— With the Blink Agency team, we launched the MVP, attracting 1.2–1.5K active users and around 1K daily traders.
— in the case study, I show how we developed the platform from wireframes to high-fidelity design (0→1) through close collaboration with stakeholders.
— in the case study, I show how we developed the platform from wireframes to high-fidelity design (0→1) through close collaboration with stakeholders.
Testimonials
Anton is a great professional, with an attention to details. Always willing to understand the business requirements and rationale...
Victor Belogub
Founder @the Coach. 2022
As Anton's direct manager at Indy, I can attest to his exceptional skills in design. Anton consistently applies his profound knowledge of design principles and attention to detail to create highly functional...
Eugene Zayats
Head of Design @weareindy. 2023
Anton communicates effectively with the team, always meets deadlines, and is ready to support his colleagues...
Dmitry Horbik
Delivery Manager @x-flow. 2025
Anton has great research skills and a product eye for consistent and efficient designs...
Julia Kuprina
Lead Product Manager @ruby labs. 2020
I had a chance to work with Anton on GEM4ME project and I want to mention that Anton is truly professional. I want to many thanks to Anton for his great job...
Maksim Karaban
Product Manager @gem4me. 2019
I've worked with Anton on several IT projects and can personally reassure - Anton is a man of word, integrity, diligence and dedication. I've witnessed his desire to grow, gain skills and work on his craft every day...
Vitali Khakholka
Business Analyst @IntellectSoft. 2017
Past Projects
Core input: +CR on onboarding by 24%.
2023 / 3 months tenure / Video
2023 / 6 months / Travel
0→1. Pre-seed round at a $5.2M val.
2023 / 2 months / Photo
New design concept and strategy.
2020 / 2 months / Entertainment
0→1. Acquired first 2K users.
2020 / 4 months / Lifestyle
Day 1 retention from 7% to 10% AVG.
2019 / 4 months / Dating
0→1. Pre-seed round at a $4.5M val.
In progress
2025 / Present / Trading
2020 / 8 months / Web3
0→1. Acquired first 1.5K users.
2020 / 3 months / Banking
0→1. Acquired the first 2 French banks.
2019 / 3 months / B2C
0→1. Market research, product strategy.
2019 / 3 months / B2C
Day 7 retention from 10% to 13% AVG.
0→1. Market research, product strategy.
2019 / 3 months / Health
2023 / 3 months / Wellness
New design concept and strategy.
2021 / 1 months / Health
Design audit of a mobile app
2016 / 6 months / Healthcare
Research, UX, and product design.
2015 / 4 months / Health
0→1. Research, UX, and product design.
0→1. Market research, product strategy.
2021 / 4 months / Entertainment
2018 / 1y 3m / GMS
0→1. Customer NPS by 8%.
2018 / 6 months / Cybersecurity
0→1. Research, UX, and product design.
2017 / 9 months / Real Estate
0→1. Research, UX, and product design.
2016 / 5 months / Telecom
0→1. Research, UX, and product design.
2016 / 4 months / Real Estate
0→1. Research, UX, and product design.
+12% CR in registration VR app flow.
2025 / 3 months / VR, webXR
2019 / 2 months / Business
0→1. Market research, product strategy.
2017 / 4 months / AI Visual Inspection
0→1. Research, UX, and product design.
2017 / 6 months / Travel
0→1. Research, UX, and product design.
2017 / 5 months / Entertainment
0→1. Research, UX, and product design.
2016 / 9 months / E-commerce
Research, UX, and product design.
Get in touch
Connect on LinkedIn
Are.na
Let's connect!
4 years of experience in Fintech, and 7 years in the consumer field.
Since 2023, I’ve been leading the Loyalty stream at T-Bank.
Scaled design and validated 0→1 ideas fast for startups.
Hey, I'm Anton
User-centered Senior Product Designer building products, advocating for user experience.
Creating dozens of products, such as the Loona winner of the Apple Design Award and recognized as the Best App of the Year by Google, led vision-setting loyalty stream at T-Bank, which was named the best mobile bank in 2019 by Global Finance, and played a pivotal role in designing the Cognex Mobile Barcode app used in Apple’s manufacturing facilities.
Creating dozens of products, such as the Loona winner of the Apple Design Award and recognized as the Best App of the Year by Google, led vision-setting loyalty stream at T-Bank, which was named the best mobile bank in 2019 by Global Finance, and played a pivotal role in designing the Cognex Mobile Barcode app used in Apple’s manufacturing facilities.
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